BrandYourself is an online application that people can use to improve their online reputation. That is, when people are being "Googled" they can improve the results that are displayed and this empowers anyone to improve their own search results. Users can make it so that the most accurate, relevant and perhaps flattering pages are those that are displayed first. How it works is users with submit and create relevant content about themselves to the app, perhaps including one's LinkedIn profile, their personal website or an article written about them. The user can then use BrandYourself's simple tools to make it so that these pages are as search engine friendly as possible. The software will analyze each link that a user submits and provide them with specific steps that can be taken to make them more easily accessible via search engines. Users will then be notified whenever something important happens to their search results. Users can also gain extra visibility by creating a high-ranking BrandYourself profile. Finally, users can discover who is Googling them and looking them up online.Show more screenshots »
BrandYourself started out based on the story that its founder Pete Kistler couldn't get an internship in college because when people Googled him the results displayed information about a drug dealer of the same name. Pete used his knowledge of SEO to create a product that can help anyone improve their online reputation...for free. The company is based out of Syracuse, New York. The app's been features on cNet, the CW and CBS.
Unlike other reputation improvement services on the Internet today, BrandYourself offers a free version of its service and also shows users how they can improve their online reputation themselves. This can make a novice at SEO and the Internet tasks seem like an expert! BrandYourself is just for people; it is not for businesses. They say that this helps them concentrate on personal reputation building. BrandYourself is transparent and "white hat" meaning they share their techniques with the user. Finally the basic features of the app are free which is another differentiator.
BrandYourself is simple to use. The site is professionally designed and easy to navigate. There are no unsightly advertisements. The app is simple so that users can manage their online reputation on their own (it's sort of a DIY app that just guides users through the improvement tasks). Overall the site functions as it should. There were no bugs or errors encountered during this review.
New users to BrandYourself can register by providing their email address and password. They could also use a Facebook account or LinkedIn account instead.
Users can start a BrandYourself profile for free. There is a premium plan that provides users access to some additional features. This is pretty affordable at just $9.99 per month. Free users can submit up to 3 links to track and boost, whereas premium users can submit unlimited links to track and boost.
BrandYourself is an application that can be used by job seekers, companies, brands, or individuals who are concerned with what the internet says about them.